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Clinic Type

Family Medicine

Address

1111 Walnut Dr W, Ardmore, OK

Phone

+1.580.223.9008

Email

Opening Hours

Not published — contact the clinic to confirm hours.

Telehealth

Available via telehealth appointments

Emergency Care

Same-day/next-day urgent care availability, wound care and ortho-related joint injections

Services Offered

  • Direct Primary Care (DPC)
  • Family Medicine
  • Hospice/end of life care
  • geriatrics
  • chronic disease management
  • patient-centered care
  • monthly membership model
  • same-day/next-day appointments
  • direct communication with provider

Team

  • Dr. Southward, MD — Physician (Family Medicine)
  • April, PA-C — Physician Assistant

Insurance & Payment

Monthly membership fee, No co-pays, Transparent pricing, unlimited access, Membership-based monthly fee with no copays, Transparent pricing with no hidden costs, Direct access with same-day/next-day appointments

Languages Spoken

FAQs

What is Direct Primary Care (DPC)?

A healthcare model that eliminates insurance middlemen, offering more time, flexibility, and direct communication with your provider through a monthly membership.

What are the membership options and costs?

$125 Individual Monthly Membership and $79 Employee Monthly Membership.

What services are included?

Preventive medicine, chronic disease management, acute care, medical weight management, mental health management, sleep medicine, IV therapy, and 10% off at UHW.

Is there 24/7 access to my provider?

Yes, there is 24/7 access to your provider for urgent needs and open communication.

Do you offer same-day or next-day appointments?

Yes, same-day or next-day appointments are available, including telehealth.

Do you accept telehealth appointments?

Yes, telehealth appointments are available.

Social Media

Photos

What Patients Say

Overall sentiment across review platforms: positive

  • Facebook: 86% recommendation rate (6 reviews)
  • Birdeye (Primary Health Partners): 4.8/5 stars (20 reviews (for associated practice location))

Patients praise

  • Helpful and knowledgeable staff and physicians
  • Family-like treatment of patients
  • Consistently positive experiences reported for the shared practice location/providers

Common complaints

  • No specific patient complaints or negative experiences are publicly available for this specific entity due to its recent establishment.

"Always a great experience at Primary Health Partners. The nurses and physicians are always helpful. Very knowledgeable and friendly."

Birdeye review for shared practice location

"Dr Southward is a great doctor and the staff treat patients like family. I have always been pleased with the care i receive."

Birdeye review for shared practice location

Synthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].

Information sourced from the clinic's website as of July 11, 2026.

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Rockford Family Care is a small family practice clinic in Ardmore, Oklahoma. Key details: - Services: Family medicine with walk-ins and same-day appointments - Location: Ardmore, Oklahoma, United States - Contact: Phone (580) 319-4242; Email nurse@rockfordfamily.com - Workforce: 1 employee (indicative of a very small practice) - Website: rockfordfamilycare.com; LinkedIn presence at linkedin.com/company/rockford-family-care - Web presence: About 111 monthly visits, low engagement metrics (high bounce rate not indicated; pages per visit approx. 1) Helpful for: quick contact, basic understanding of the practice size and services (walk-ins/same-day appointments) in Ardmore.

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