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About

Boca General Family Medicine is a small primary care practice based in Boca Raton, Florida. Key details: - Industry: Hospitals and Health Care; Primary care/Family Medicine - Locations: Two offices in Boca Raton - 1590 NW 10th Ave Ste 304, Boca Raton, FL 33486-1323 - 1500 NW 10th Ave, Ste 101, Boca Raton, FL 33486 - Workforce: 3 employees; Lead Medical Assistant: Carolina Sarmiento-Gomez - Online presence: bocageneral.com; LinkedIn presence with modest following - Operations: About 3 staff in medical-related roles; high-level metrics show stable web traffic (monthly visits ~3,451; bounce ~0.4%; pages/visit ~2) - Audience: Primarily United States-based patients; serves local Boca Raton community If you’re evaluating for a primary care practice in Boca Raton, Boca General Family Medicine is a small, Boca-based clinic focused on general medical care with two nearby offices and a lean team.

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Clinic Type

Primary Care

Address

1500 NW 10th Ave, 101, Boca Raton, FL 33486

Phone

561-391-2708

Email

connor@bocageneralhomecare.com

Opening Hours

Hours Of Operation: 8:00 AM - 5:00 PM (general), with some after-hours availability via concierge program

Website

https://www.bocageneral.com/

Telehealth

Not specified

Emergency Care

Urgent care available, including same-day and after-hours under concierge plan

Services Offered

  • Primary care
  • Integrated/holistic primary care
  • Chronic disease management
  • Mental health screenings
  • Dermatology
  • Annual wellness exams
  • Immunizations
  • Pre-op clearance evaluations
  • Women’s health services
  • Men’s health services
  • Prostate exams
  • Pelvic exams
  • Bioidentical hormone replacement therapy
  • In-office labs (bloodwork, urinalysis, lung function tests)
  • Sports medicine
  • Medical weight loss
  • Nutritional counseling
  • Peptide therapy
  • Concierge medicine

Technology & Equipment

  • In-office labs (bloodwork, urinalysis, lung function tests)
  • Concierge medicine platform

Team

  • William Rowland, MD — MD, family physician

Insurance & Payment

  • Most insurance providers

Please contact the office for specific coverage details; note states they do not accept self-pay patients.

Not specified

Financing: Not specified

Savings plan: Annual concierge medicine plan with benefits described

Languages Spoken

  • English

Pricing

  • Not specified

Current Offers

Annual concierge medicine plan — Not specified

FAQs

Do you accept insurance?

We accept most insurance providers; no self-pay patients.

What ages do you treat?

Patients 16 years and older.

Is there a concierge membership?

Yes, 24/7 medical care available through an annual concierge medicine plan with additional benefits.

Hours Of Operation

8:00 AM - 5:00 PM (varies by day; listed hours include after-hours options in concierge plan)

Commitments

  • Not specified

Awards & Accreditations

  • Not specified

Social Media

Facebook

Photos

Boca General & Family Medicine | Primary Care Practice ... — Primary Care clinic in Boca Raton, FL — photo 1Boca General & Family Medicine | Primary Care Practice ... — Primary Care clinic in Boca Raton, FL — photo 2Boca General & Family Medicine | Primary Care Practice ... — Primary Care clinic in Boca Raton, FL — photo 3Boca General & Family Medicine | Primary Care Practice ... — Primary Care clinic in Boca Raton, FL — photo 4Boca General & Family Medicine | Primary Care Practice ... — Primary Care clinic in Boca Raton, FL — photo 5Boca General & Family Medicine | Primary Care Practice ... — Primary Care clinic in Boca Raton, FL — photo 6Boca General & Family Medicine | Primary Care Practice ... — Primary Care clinic in Boca Raton, FL — photo 7Boca General & Family Medicine | Primary Care Practice ... — Primary Care clinic in Boca Raton, FL — photo 8

What Patients Say

Overall sentiment across review platforms: mixed

  • Yahoo Local: 2.5 out of 5 stars (based on 24 reviews) (24 reviews)

Patients praise

  • Some practitioners (e.g., nurse practitioners/physician assistants) described as thorough and professional
  • Clear communication and compassionate care reported by some patients
  • Helpful and informative visits with specific clinical staff

Common complaints

  • Poor office management and staff interactions
  • Concerns regarding billing practices and hidden fees
  • Reports of difficulty accessing the main physician (Dr. Roland/Rowland) unless part of a concierge program
  • Frustration with staff turnover and unprofessional behavior

"A very professional, friendly and well managed practice. i would recommend this practice to anyone who is looking for quality health care in the Boca Raton area."

— Yahoo Local Review (Jeffrey W.)

"Someone needs to address this medical malpractice office. The staff is 90% gone, and Dr. Roland is clueless. He's only involved in his concierge patient, You don't see Dr. Roland unless you're a..."

— Yelp/Yahoo Local Review (Shari C.)

"Caution: This practice required me to pay a copay for an exam that should have been covered under the yearly free checkup, without clear disclosure. Patients are generally seen only by nurse..."

— Yahoo Local Review (P C.)

Synthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].

In the News

Information sourced from the clinic's website as of July 11, 2026.

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