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About

FirstHealth Family Medicine – Pinnacle is part of FirstHealth of the Carolinas, a nonprofit integrated health system based in North Carolina. The Fayetteville area location (Pinnacle) is one of five FirstHealth offices in the United States. Services highlighted across the network include primary care and family medicine, with a focus on comprehensive cancer care, heart and vascular services, orthopedics, neurosurgery, bariatric surgery, hospice/home health, and supportive amenities (hospitality house, fitness centers). The system operates in multiple NC towns (Rockingham, Pinehurst, Troy, Raeford, and Pinehurst) and lists several clinical roles (e.g., LPN, discharge planner, ED secretary) and a physician presence in family medicine clinics. For specific Fayetteville/Pinnacle details (address, providers, hours, or services), the site suggests contacting the Fayetteville area location or visiting the FirstHealth site for appointment information.

Clinic Type

Primary Care

Address

3625 Cape Center Drive, Fayetteville, NC 28304

Phone

910-483-6114

Email

Opening Hours

Sunday: Closed; Monday–Thursday 8:00 AM – 5:00 PM; Friday 8:00 AM – 12:00 PM; Saturday: Closed

Services Offered

  • Primary care
  • Family medicine
  • General practice

Insurance & Payment

Languages Spoken

  • English

FAQs

What are your hours of operation?

Sunday: Closed; Monday–Thursday 8:00 AM – 5:00 PM; Friday 8:00 AM – 12:00 PM; Saturday: Closed.

Photos

What Patients Say

Overall sentiment across review platforms: mixed

  • WebMD (Dr. John Ray): 4.0 out of 5 (24 ratings)
  • Yelp (Pinnacle Family Care): Not specified in provided snippet

Patients praise

  • Staff described as courteous/professional and attentive
  • Provider described as listening to patient concerns and offering compassionate care
  • Some patients report effective medication changes and good outcomes
  • FirstHealth transition provides expanded services and MyChart access

Common complaints

  • Administrative/customer service problems reported (insurance not accepted; poor service)
  • Long wait times/office delays reported
  • Perception of unprofessional conduct (e.g., staff distracted on laptop)

""I am extremely pleased with the staff's attention to my healthcare needs and Dr. Ray's approach to my care.""

localitybiz.com review excerpt (Pinnacle Family Care PLLC)

""Dr. Cupid ... was ... rudely told that my insurance is no longer accepted after arriving for my appointment.""

localitybiz.com review excerpt (Pinnacle Family Care PLLC)

""I also want to acknowledge the amazing staff (Cathy) who are always professional, friendly, and attentive.""

WebMD review excerpt for Dr. John Ray

Synthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].

Information sourced from the clinic's website as of July 11, 2026.

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