FirstHealth Family Medicine - Pinnacle | Fayetteville, NC
Primary Care • Fayetteville, NC • Since 1995
About
FirstHealth Family Medicine – Pinnacle is part of FirstHealth of the Carolinas, a nonprofit integrated health system based in North Carolina. The Fayetteville area location (Pinnacle) is one of five FirstHealth offices in the United States. Services highlighted across the network include primary care and family medicine, with a focus on comprehensive cancer care, heart and vascular services, orthopedics, neurosurgery, bariatric surgery, hospice/home health, and supportive amenities (hospitality house, fitness centers). The system operates in multiple NC towns (Rockingham, Pinehurst, Troy, Raeford, and Pinehurst) and lists several clinical roles (e.g., LPN, discharge planner, ED secretary) and a physician presence in family medicine clinics. For specific Fayetteville/Pinnacle details (address, providers, hours, or services), the site suggests contacting the Fayetteville area location or visiting the FirstHealth site for appointment information.
Clinic Type
Primary Care
Address
3625 Cape Center Drive, Fayetteville, NC 28304
Phone
910-483-6114
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Opening Hours
Sunday: Closed; Monday–Thursday 8:00 AM – 5:00 PM; Friday 8:00 AM – 12:00 PM; Saturday: Closed
Services Offered
Insurance & Payment
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Languages Spoken
FAQs
What are your hours of operation?
Sunday: Closed; Monday–Thursday 8:00 AM – 5:00 PM; Friday 8:00 AM – 12:00 PM; Saturday: Closed.
Social Media
Photos
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What Patients Say
Overall sentiment across review platforms: mixed
- WebMD (Dr. John Ray): 4.0 out of 5 (24 ratings)
- Yelp (Pinnacle Family Care): Not specified in provided snippet
Patients praise
- Staff described as courteous/professional and attentive
- Provider described as listening to patient concerns and offering compassionate care
- Some patients report effective medication changes and good outcomes
- FirstHealth transition provides expanded services and MyChart access
Common complaints
- Administrative/customer service problems reported (insurance not accepted; poor service)
- Long wait times/office delays reported
- Perception of unprofessional conduct (e.g., staff distracted on laptop)
""I am extremely pleased with the staff's attention to my healthcare needs and Dr. Ray's approach to my care.""
— localitybiz.com review excerpt (Pinnacle Family Care PLLC)""Dr. Cupid ... was ... rudely told that my insurance is no longer accepted after arriving for my appointment.""
— localitybiz.com review excerpt (Pinnacle Family Care PLLC)""I also want to acknowledge the amazing staff (Cathy) who are always professional, friendly, and attentive.""
— WebMD review excerpt for Dr. John RaySynthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].
In the News
- Janine Hepler, Nurse Practitioner | Vass, NC | WebMD
- Birth and Women’s Care in Fayetteville to join FirstHealth of the Carolinas | BizFayetteville — Feb 19, 2026
- Fayetteville Otolaryngology, Facial Plastics & Reconstructive Surgery joins Pinehurst Surgical Clinic and FirstHealth of the Carolinas - Richmond Observer — Jul 28, 2025
- A Woman’s Place in Fayetteville joins FirstHealth of the Carolinas | BizFayetteville — Jul 16, 2025
- FirstHealth Concierge Medicine and FirstHealth Functional Medicine marks grand opening with ribbon cutting | BizFayetteville — Jul 8, 2026
Information sourced from the clinic's website as of July 11, 2026.
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