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About

UnityPoint Health – Meriter’s Fitchburg Clinic is one of its primary care locations in the Madison area. It operates under the Meriter network of clinics, alongside DeForest-Windsor, McKee, Middleton, Monona, Stoughton, and West Washington clinics. If you’re seeking care in Fitchburg, this clinic is part of the UnityPoint Health – Meriter system.

Clinic Type

Dermatology

Address

UnityPoint Health – Meriter – Fitchburg Clinic

Phone

(608) 417-6288

Email

UPH_CentralIAPrivacyOfficer@unitypoint.org

Opening Hours

Mon-Fri 7:15 AM–5:00 PM, Sat Closed, Sun Closed

Emergency Care

Emergency Department open 24/7; call 911 for emergencies

Services Offered

  • Primary Care
  • Radiology & X-Ray
  • Urgent Care
  • Family medicine
  • Internal medicine
  • Pediatrics
  • Same-day appointments
  • MyUnityPoint scheduling
  • Health maintenance/wellness visits
  • Vaccines

Technology & Equipment

  • Radiology & X-Ray
  • Medical imaging
  • X-ray imaging

Team

  • Sarah Rustad — MD
  • Adriana Roman Soto
  • Janelle Koenen — PA-C

Insurance & Payment

Languages Spoken

FAQs

What Type of Appointment Do I Need?

Primary Care, Urgent Care, Virtual Care, Emergency Care. Primary Care encompasses the comprehensive treatment of a number of diseases and symptoms and may include pediatrics, internal medicine and family medicine. Same-day appointments may be available. Call your clinic or log in to MyUnityPoint to schedule.

Is urgent care available at this location?

Urgent Care is available for minor medical problems and injuries that are not life-threatening. It offers walk-in care without an appointment for all patient ages.

Are there weekend urgent care hours?

Urgent Care is available at UnityPoint Health – Meriter – Weekend After-Hours Clinic from 8 a.m. - 4 p.m. on Saturdays and Sundays.

Photos

What Patients Say

Overall sentiment across review platforms: mixed

  • Birdeye: 3.3 out of 5 stars (28 reviews)

Patients praise

  • welcoming and professional medical service from some staff members
  • physicians who are seen as knowledgeable by some patients

Common complaints

  • billing and coding issues related to "office visits" during physicals
  • rude or unprofessional conduct by reception and administrative staff
  • difficulties in communicating with providers and slow follow-up on requests
  • perceived lack of attention to patient concerns during visits

"She was then charged without being told for an “office visit” that was “outside the bounds of a normal physical” which she has to pay out of pocket. To charge someone for a brief talk when she was not treated for anything is ridiculous."

Birdeye review

"The receptionist was rude on the phone... I get to the appointment and the receptionist was also rude and standoffish in person both when i was arriving and leaving."

uscompanies.net review

Synthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].

Information sourced from the clinic's website as of July 11, 2026.

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