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About

Meriter - Fitchburg Clinic is part of UnityPoint Health Meriter in Madison, Wisconsin. It’s a nonprofit, full-service healthcare system offering primary and specialty care with a focus on heart, cancer, birth care, emergency, and primary care, plus virtual and urgent care options. The Fitchburg Clinic is one of Meriter’s primary care locations (alongside DeForest-Windsor, McKee, Middleton, Monona, Stoughton, and West Washington clinics). Meriter employs about 1,100 staff and is recognized for quality and patient experience.

Clinic Type

Family Medicine

Address

UnityPoint Health – Meriter, Fitchburg Clinic

Phone

(608) 417-288?

Email

UPH_CentralIAPrivacyOfficer@unitypoint.org

Opening Hours

Weekend After Hours Clinic hours: 8 a.m. - 4 p.m. (as referenced in description); general clinic hours not specified

Emergency Care

Emergency care available

Services Offered

  • Family Medicine
  • Pediatrics
  • Internal Medicine
  • Primary Care
  • Urgent Care
  • Wellness visits
  • Vaccines

Team

  • Sarah Rustad — MD
  • Adriana Roman Soto — Physician
  • Janelle Koenen — PA-C

Insurance & Payment

Languages Spoken

Current Offers

Same-day appointments may be available

FAQs

What services are offered at the Fitchburg Clinic?

Primary care and related services including family medicine, pediatrics, internal medicine, and urgent care; same-day appointments may be available.

What type of appointments do you offer?

Primary Care, Urgent Care, Virtual Care, Emergency Care.

What is Primary Care?

Primary Care encompasses the comprehensive treatment of a number of diseases in symptoms and specialties including pediatrics, internal medicine and family medicine. Same-day appointments may be available.

How do I schedule an appointment?

Call your clinic or log in to MyUnityPoint to schedule with your provider or a member of their care team.

Is urgent care available at this location?

Urgent Care is available at UnityPoint Health – Meriter – Weekend After-Hours Clinic from 8 a.m. - 4 p.m. on Saturdays and Sundays.

Are there rapid tests available at the clinic?

The list includes various minor illness and injury treatments; specific tests are not listed beyond general Urgent Care capabilities.

What if I have a medical emergency?

If you are experiencing chest pain or shortness of breath, go to the Emergency Department or call 911 immediately.

Is telehealth available?

Meriter patients can use virtual urgent care through UW Health's Care Anywhere for easy access to care from home.

Photos

What Patients Say

Overall sentiment across review platforms: mixed

  • Birdeye (Google reviews aggregate): 3.3 out of 5 stars (28 reviews)

Patients praise

  • Welcoming and professional atmosphere
  • Attentive and compassionate providers reported by some patients
  • Ability to secure appointments in a timely manner reported by some patients

Common complaints

  • Concerns regarding surprise billing or unexpected fees for office visits and lab work
  • Reports of unprofessional behavior by front desk staff
  • Difficulties with provider communication and responsiveness to follow-up requests regarding billing or medical issues
  • Mixed experiences regarding the quality of care provided by some doctors

"My girlfriend went here for a physical and was asked how she was doing overall and she talked briefly about some mental/emotional things... She was then charged without being told for an “office visit” that was “outside the bounds of a normal physical”... Do not go to this location, they will rob you."

Birdeye / Google Review

"I would pay 297373637282 dollars for insurance than to deal with that receptionist one more time. I asked a simple question and I get screamed at?"

Birdeye / Google Review

Synthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].

Information sourced from the clinic's website as of July 11, 2026.

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