Meriter - Fitchburg Clinic - UnityPoint Health
Internal Medicine • Fitchburg, WI • Since 1898
About
Meriter – Fitchburg Clinic (UnityPoint Health Fitchburg) is a primary care clinic within UnityPoint Health Meriter, part of the Madison-based nonprofit health system. The Meriter network offers primary and specialty care, virtual care options, and is known for high-quality patient experience. Fitchburg Clinic is one of several Meriter primary care locations (along with DeForest-Windsor, McKee, Middleton, Monona, Stoughton, and West Washington). The organization employs about 1,100 people, has a long history (founded in 1898), and operates under the UnityPoint Health umbrella with partnerships (e.g., UW Health) to serve patients in Madison, Wisconsin, and surrounding areas.
Clinic Type
Internal Medicine
Address
Fitchburg Clinic, UnityPoint Health - Meriter
Phone
608-417-8585
UPH_CentralIAPrivacyOfficer@unitypoint.org
Opening Hours
7:15 AM to 5:00 PM
Emergency Care
Emergency care available; emergency department open 24/7
Services Offered
Insurance & Payment
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Languages Spoken
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FAQs
What services are offered at the Fitchburg Clinic Internal Medicine; Primary Care?
Internal medicine focuses on prevention, diagnosis and treatment of adult diseases. Primary Care encompasses comprehensive treatment across multiple disciplines; same-day appointments may be available.
What Type of Appointment Do I Need?
Primary Care, Urgent Care, Virtual Care, Emergency Care.
Are urgent care services available on weekends?
Yes, Urgent Care is available at UnityPoint Health – Meriter – Weekend After-Hours Clinic from 8 a.m. - 4 p.m. on Saturdays and Sundays.
Can I schedule same-day appointments?
Same-day appointments may be available. Call your clinic or log in to MyUnityPoint to schedule with your provider or a member of their care team.
Is Care Anywhere available for urgent care?
Meriter patients can use virtual urgent care through UW Health's Care Anywhere for easy, quick access to care from home.
What should I do in case of chest pain or shortness of breath?
Please go to the Emergency Department or call 911 immediately.
Are flu shots or physicals offered at every urgent care location?
Flu shots, physicals and/or sports physicals are not offered at every urgent care location.
Social Media
Photos
What Patients Say
Overall sentiment across review platforms: mixed
- Birdeye: 3.3 out of 5 stars (28 reviews)
Patients praise
- Some patients appreciate the professional medical service
- Welcoming and clean facility atmosphere
Common complaints
- Poor communication from staff and providers
- Billing concerns and unexpected charges
- Unprofessional or rude reception staff interactions
- Difficulty scheduling timely appointments
- Perceived lack of compassion or attention to patient concerns
"I would pay 297373637282 dollars for insurance than to deal with that receptionist one more time. I asked a simple question and I get screamed at?"
— Birdeye Review"The receptionist was rude on the phone when asked if they had any appointments available... Dr. Wilson was fine, although he seemed to gloss over some of my concerns."
— USCompanies.net ReviewSynthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].
In the News
- UW Health, UnityPoint Health break ground on new Fitchburg rehabilitation hospital | News | channel3000.com — Oct 30, 2025
- New UW Health, UnityPoint Health – Meriter and Lifepoint Rehabilitation hospital breaks ground in Fitchburg — Oct 30, 2025
- UW Health, UnityPoint Health – Meriter and Lifepoint Rehabilitation: Break ground on new rehabilitation hospital in Fitchburg | WisBusiness — Oct 30, 2025
- UW Health, UnityPoint Health – Meriter and Lifepoint Rehabilitation: Break ground on new rehabilitation hospital in Fitchburg - WisPolitics — Oct 30, 2025
- $45 million rehabilitation hospital coming to Fitchburg — Oct 31, 2025
Information sourced from the clinic's website as of July 11, 2026.
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