Meriter - Fitchburg Clinic - UnityPoint Health
Primary Care • Fitchburg, WI • Since 1898
About
Meriter – Fitchburg Clinic (UnityPoint Health Fitchburg) is a primary care clinic within UnityPoint Health Meriter, part of the Madison-based nonprofit health system. The Meriter network offers primary and specialty care, virtual care options, and is known for high-quality patient experience. Fitchburg Clinic is one of several Meriter primary care locations (along with DeForest-Windsor, McKee, Middleton, Monona, Stoughton, and West Washington). The organization employs about 1,100 people, has a long history (founded in 1898), and operates under the UnityPoint Health umbrella with partnerships (e.g., UW Health) to serve patients in Madison, Wisconsin, and surrounding areas.
Clinic Type
Primary Care
Address
2690 Research Park Drive, Suite F, Fitchburg, WI 53711
Phone
608-417-8585
UPH_CentralIAPrivacyOfficer@unitypoint.org
Opening Hours
7:15 AM - 5:00 PM (typical); weekend after-hours clinic 8:00 AM - 4:00 PM on Saturdays and Sundays
Telehealth
Care Anywhere virtual urgent care available
Emergency Care
Urgent care available at Weekend After-Hours Clinic; emergency services via hospital network
Services Offered
Technology & Equipment
Team
Insurance & Payment
—
Languages Spoken
FAQs
What services are offered at UnityPoint Health – Meriter, Fitchburg Clinic?
Primary Care and related services, including routine and urgent care features, with imaging and radiology via Meriter systems.
What Type of Appointment Do I Need?
Primary Care, Urgent Care, Virtual Care, Emergency Care. Primary Care encompasses the comprehensive treatment of a number of diseases and symptoms; same-day appointments may be available. Call your clinic or log in to MyUnityPoint to schedule with your provider or a member of their care team.
Is urgent care available at this location?
Urgent Care and Express treat minor medical problems and injuries that are not life-threatening, but need the attention of a health care provider. These are not an alternative to the emergency room, but offer walk-in care without an appointment for all patient ages.
Is there a Weekend After-Hours Clinic and what are its hours?
Urgent Care is available at UnityPoint Health – Meriter - Weekend After-Hours Clinic from 8 a.m. - 4 p.m. on Saturdays and Sundays.
Do they offer vaccines?
The clinic provides routine care like wellness visits or vaccines as part of Primary Care.
How can I schedule or contact for outpatient appointments?
Appointments for outpatient work are necessary and can be made by calling 608-417-6288.
Where do I go for emergencies?
Emergency departments are open 24 hours a day, seven days a week for severe or life-threatening conditions.
Social Media
Photos

What Patients Say
Overall sentiment across review platforms: mixed
- Birdeye: 3.3 out of 5 stars (29 reviews)
Patients praise
- Welcoming atmosphere
- Timely appointment availability for some patients
- Compassionate care reported by some patients
- Clean facilities
Common complaints
- Rude or standoffish behavior from reception and support staff
- Mediocre experiences with physicians regarding attention to patient concerns
- Issues with prescription management and communication responsiveness
"The receptionist was rude on the phone... I get to the appointment and the receptionist was also rude and standoffish in person both when i was arriving and leaving. Dr. Wilson was fine, although he seemed to gloss over some of my concerns."
— Fitchburg-Wisconsin.uscompanies.net user review"I had mediocre experiences with the doctor and an even poorer experience with other staff at this clinic."
— Yelp reviewSynthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].
In the News
- UW Health, UnityPoint Health break ground on new Fitchburg rehabilitation hospital | News | channel3000.com — Oct 30, 2025
- New UW Health, UnityPoint Health – Meriter and Lifepoint Rehabilitation hospital breaks ground in Fitchburg — Oct 30, 2025
- UW Health, UnityPoint Health – Meriter and Lifepoint Rehabilitation: Break ground on new rehabilitation hospital in Fitchburg - WisPolitics — Oct 30, 2025
- UW Health, UnityPoint Health – Meriter and Lifepoint Rehabilitation: Break ground on new rehabilitation hospital in Fitchburg | WisBusiness — Oct 30, 2025
- $45 million rehabilitation hospital coming to Fitchburg — Oct 31, 2025
Information sourced from the clinic's website as of July 11, 2026.
More primary care clinics in Fitchburg
Comparing your options?
See other primary care clinics in Fitchburg, or search the full directory by insurance, ratings, and more.

