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About

Summary: - The University of Rochester Medicine (URMC) is the University of Rochester Medical Center, a private, nonprofit academic health system based in Rochester, NY. It comprises hospitals, research centers, and schools delivering patient care, education, and research; it offers virtual, emergency, and urgent care, and operates a cancer institute. - URMC is a leading regional academic health system with a global footprint for learners and patients; it employs about 5,641 people and has facilities in Rochester, NY (HQ) and two additional offices in the Rochester area. - Key details: Industry — Hospitals and Health Care; Type — Educational; Headquarters — Rochester, NY; Ownership — Private; Website — urmc.rochester.edu; Main contact — info@urmc.rochester.edu; Phone — +1 585 275 3361. - Locations: three offices in the United States (601 Elmwood Ave, 1000 South Ave, and another Rochester address). If you’re specifically seeking OB/GYN services in Geneva affiliated with UR Rochester Medicine, URMC’s site does not list Geneva as a current URMC location. You may consider contacting URMC directly to confirm if they provide Geneva-based OB/GYN care or referrals, or visit their site for local affiliated providers.

Clinic Type

Obstetrics and Gynecology (OB-GYN)

Address

765 Geneva Crossing Way, Geneva, NY 14456

Phone

(315) 787-0040

Email

webmaster@urmc.rochester.edu

Opening Hours

Monday–Friday 8 a.m.−5 p.m.

Telehealth

Your provider will decide whether a telehealth or in-office visit is most appropriate for your situation.

Emergency Care

provide 24-hour telephone coverage for emergencies and urgent problems; call your doctor’s number and the answering service will have the doctor call you back

Services Offered

  • obstetrics (OB) and gynecology services
  • prenatal care
  • birth care (Birthing Center at F.F. Thompson Hospital)
  • annual exams
  • family planning
  • menopause management
  • hormone replacement therapy
  • menstrual disorder treatment
  • HPV/STD testing and treatment
  • contraception including birth control pills, IUD, diaphragm, Depo-Provera, Ortho Evra patch, Nexplanon, Nuva ring, sterilization
  • urinary incontinence and prolapse treatment
  • gynecologic surgeries (e.g., endometrial ablation, hysterectomy, ovarian cyst removal, pelvic tumor removal, pelvic repair, vulvar biopsies, D&C, diagnostic laparoscopy)
  • colposcopy and LEEP procedures
  • evaluation and treatment of abnormal Pap smears
  • postpartum and obstetric care
  • delivery planning and labor support
  • nurse visits (injections, blood draws, BP checks)

Team

  • Bridget C. LaGro — CNM

Insurance & Payment

Online Bill Pay, Pay by Bill, Visa, MasterCard, check, cash

Languages Spoken

  • English

FAQs

Appointment Information

Appointments and inquiries can be made in the following ways: Call the office, Send a note via the Patient Portal (MyChart), or Fill out an online request form.

Awards & Accreditations

  • Birthing Center at F.F. Thompson Hospital recognized by The Joint Commission for Advanced Perinatal Certification
  • Blue Distinction+ Maternity Care (Excellus)
  • Excellus Blue Distinction+ Maternity Care

Photos

What Patients Say

Overall sentiment across review platforms: mixed

  • Chamber of Commerce (UR Medicine OB/GYN): 3.2/5 (19 reviews)

Patients praise

  • Quick and easy experiences
  • Clean environment
  • Compassionate and listening doctors
  • Positive prenatal care experiences

"Jessica is fantastic! She always listens and gives me advice to help me make educated decisions about my body."

LocalityBiz (Review for affiliated location)

"Very rude interaction with receptionist on the phone while trying to make a new patient appointment."

LocalityBiz (Review for affiliated location)

"The receptionists are a completely different story. I waited 30+ minutes alone in an office while I heard the receptionists laughing and gossiping outside."

Chamber of Commerce (Review for affiliated location)

Synthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].

Information sourced from the clinic's website as of July 11, 2026.

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