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About

Med First Primary & Urgent Care is a private medical practice offering primary and urgent care, plus occupational health, with a hybrid-care model (immediate help and ongoing treatment). They operate two North Carolina locations (HQ: 1616 E Millbrook Rd, Raleigh; Jacksonville address) and focus on high-quality, comprehensive care across sick visits, wellness, and prevention. They accept most major insurances and self-pay. The company is headquartered in Raleigh and is connected to Sverica Capital Partners. There is no explicit Morganton location listed among their current offices. If you’re seeking Morganton care, you may need to contact them at 833-378-1071 or 910-346-2273 or check their locations page for any new openings.

Clinic Type

Internal Medicine

Address

304 South Green Street, Morganton, NC 28655

Phone

(828) 438-1125

Email

Partnerships@thinkmedfirst.com

Opening Hours

Monday–Friday: 8:00am–5:30pm; Saturday: Closed; Sunday: Closed

Telehealth

Yes, virtual visits available

Services Offered

  • Primary Care
  • Urgent Care
  • Occupational Health
  • Internal Medicine
  • Laboratory testing
  • Vaccinations
  • Rapid result processing
  • Pre-employment physicals
  • Virtual visits
  • Diabetic counseling and education
  • Women's health services
  • Cervical cancer screenings
  • Gynecologic conditions treatment
  • Chronic disease management (diabetes, high blood pressure)
  • Pediatric care (patients three years and older)
  • In-house lab testing
  • On-site vaccinations
  • Vaccinations and boosters

Technology & Equipment

  • In-house lab testing
  • Rapid result processing
  • Telehealth/virtual care platform
  • Athenahealth portals (patient scheduling and portal)

Team

  • Misty Houston, Family Nurse Practitioner — FNP

Insurance & Payment

  • Most major insurance carriers

Accepts most major insurance carriers; self-pay option available

Self-pay, Insurance billed, insurance

Languages Spoken

  • English

Pricing

  • Appointments: 1 (833) 378-1071
  • Office: (828) 438-1125

Current Offers

New patient offer

FAQs

What ages are treated?

Patients three years and older for primary care and urgent care.

Do you offer walk-in urgent care?

Yes, walk-in urgent care is available.

What services does Med First Morganton offer?

Primary care, urgent care, and occupational health, along with on-site services such as laboratory testing, vaccinations, and rapid result processing.

How can I schedule an appointment?

Online through the system, by calling the appointment line, or by texting.

What are the clinic hours?

Mon-Thu 8:00 AM – 5:30 PM; Friday Closed; Sat-Sun Closed.

Social Media

Photos

What Patients Say

Overall sentiment across review platforms: mixed

  • Yelp: 2.3/5 (320 reviews (brand-wide))

Patients praise

  • Patients report friendly and caring staff
  • Welcoming and personal atmosphere often described as being treated like family
  • Positive experiences with access to care, including same-day appointments and help with urgent health needs

Common complaints

  • Concerns regarding administrative/billing practices, such as difficulty accessing test results or perceived focus on billing
  • Some negative reviews citing dissatisfaction with overall service experience

"I wish Google allowed zero stars... They refused to upload my test results to the portal and insisted they would only release them after the appointment — clearly just to bill the insurance."

LocalityBiz Review

"My blood pressure was super high... They got me in that day and helped me to get it under control. They are caring people. They do listen to what you have to say."

LocalityBiz Review

Synthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].

Information sourced from the clinic's website as of July 11, 2026.

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Morganton, NC·Internal Medicine

UNC Health Blue Ridge is a nonprofit healthcare system based in Morganton, NC, serving western North Carolina. It operates about 50 locations in a three-county region, including one hospital with two locations, a wellness center, and a continuing care retirement community. The system employs around 243 people and collaborates with roughly 120 primary care physicians and specialists through the Blue Ridge Medical Group. It provides graduate medical education and joined the UNC Health family on Oct 1, 2021. For Morganton Internal Medicine, this suggests access to UNC Health Blue Ridge’s adult medicine services through their Morganton facilities and affiliated physicians, with contact options available via their main lines and local offices. Key contact: 800-821-1535 or 828-580-5000. Address: 2201 S Sterling St, Morganton, NC 28655 (HQ).

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Morganton, NC·Internal Medicine

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