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Clinic Type

Ophthalmology

Address

183 East Pomeroy Street, River Falls, WI 54022

Phone

715-425-0115

Email

account.support@allina.com

Opening Hours

Not published — contact the clinic to confirm hours.

Services Offered

  • Ophthalmology
  • Eye Surgery and Laser Center

Team

  • Dr. Anthony F Novak, MD, Board Certified by the American Board of Ophthalmology — Ophthalmologist

Insurance & Payment

  • Aetna
  • Allina Health | Aetna
  • America's PPO
  • Blue Cross Blue Shield of Minnesota
  • CIGNA
  • First Health/Coventry
  • HealthPartners
  • Hennepin Health (formerly Metropolitan Health Plan)
  • Medica
  • Medicaid/Medicare
  • PrimeWest
  • SelectCare/LaborCare
  • South Country Health Alliance
  • UCare
  • United Behavioral Health
  • UnitedHealthcare
  • Wisconsin Physician Services (WPS)

Please contact the location directly to confirm your health plan is accepted.

Languages Spoken

FAQs

What insurances are accepted?

Aetna, Allina Health | Aetna, America's PPO, Blue Cross Blue Shield of Minnesota, CIGNA, First Health/Coventry, HealthPartners, Hennepin Health (formerly Metropolitan Health Plan), Medica, Medicaid/Medicare, PrimeWest, SelectCare/LaborCare, South Country Health Alliance, UCare, United Behavioral Health, UnitedHealthcare, Wisconsin Physician Services (WPS).

Photos

What Patients Say

Overall sentiment across review platforms: very positive

  • WebMD Care: 5 out of 5 (11)
  • U.S. News & World Report: Not explicitly provided in aggregate score, but based on 23 reviews (23)

Patients praise

  • Thorough and knowledgeable care
  • Excellent surgical skills
  • Caring and professional bedside manner
  • Efficient and helpful staff
  • Clear communication and explanations of treatments

Common complaints

  • Occasional wait times in the office

"Dr. Novak and his staff are fantastic! Sometimes you may have to wait a bit in the office - but it's because he takes the time to listen to his patients and truly cares about their concerns. I appreciate that attention to detail! He's also a great surgeon!"

LocalityBiz

"Dr. N is very professional and did both cataract and eyelids. He answered all my questions and took time with me. His f/u care was great. He’s approachable and available. Highly recommend Doctor Novak."

LocalityBiz

Synthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].

Information sourced from the clinic's website as of July 11, 2026.

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