Family Medicine in Black River Falls WI - Merrillan
Primary Care • River Falls, WI • Since 1968
About
Summary: Black River Health is a nonprofit, community-focused hospital system based in Black River Falls, WI, with 3 locations in the United States. It operates as an accredited Critical Access Hospital and clinic serving Jackson County and surrounding areas. The organization emphasizes personal, small-town care and has been recognized as a top place to work in healthcare since 2011. Services include family medicine through its local hospital network. Contact options include multiple phone numbers and the main address at 711 West Adams St, Black River Falls, WI 54615.
Clinic Type
Primary Care (multi-location group)
Address
610 West Adams Street, Black River Falls, WI 54615; 711 West Adams Street, Black River Falls, WI 54615
Phone
(715) 284-1900; (715) 284-3355
leadership@blackriverhealth.com
Opening Hours
Not published — contact the clinic to confirm hours.
Services Offered
Insurance & Payment
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Languages Spoken
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Social Media
Photos








What Patients Say
Overall sentiment across review platforms: mixed
- Healthgrades (Dr. Delbert Rogers): 5.0/5.0 (3 reviews)
- Healthgrades (Dr. Etson Cameron Jr): 4.0/5.0 (4 reviews)
- Healthgrades (Dr. David Kellen II): 5.0/5.0 (1 review)
- Vitals (Dr. Laura J. Pattison): 4.9/5.0 (8 reviews)
- Birdeye (Vibrant Health Family Clinics, River Falls): 2.9/5.0 (119 reviews)
- M Health Fairview (Kurt Helmrick, PA): 4.9/5.0 (47 reviews)
- HospitalCompare (Black River Memorial Hospital): 92/100
Patients praise
- Highly-rated individual primary care providers and family medicine doctors, often praised for being caring, knowledgeable, and thorough
- Friendly and supportive medical staff (nurses and front desk) reported by many patients
- Generally positive experiences with urgent care and timely routine check-ins at some locations
- Black River Memorial Hospital receives high patient satisfaction ratings overall
Common complaints
- Billing issues, including surprise bills and poor information from corporate billing departments
- Long wait times for appointments and at the clinic
- Rude or unhelpful customer service and administrative staff experiences
- Inconsistent clinical care, with reports of missed diagnoses and perceived lack of thoroughness by some providers
"If you do exactly what Dr. Rogers says, you get well! He is the tops!"
— Healthgrades review for Dr. Delbert Rogers"Horrible customer service... I've been taking my 3 kids here since they were born. 16yrs... Change to M Health is the worse. Rude. Uncaring."
— LocalityBiz review for M Health Fairview Clinic - River Falls"Very caring of my conditions, listened to all my concerns, offered educational information for present and future goals."
— Healthgrades review for Dr. David Kellen IISynthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].
In the News
- Family Medicine in Black River Falls WI - Merrillan - Black River Health — Oct 10, 2025
- Jesse Susa, M.D. - Black River Health — Nov 29, 2025
- Diagnostic - Black River Health — Dec 9, 2025
- Emergency Care in Black River Falls WI — Dec 3, 2025
- Cascade Primary Care brings patient-centered direct primary care to RF - Pierce County Journal — Jul 16, 2025
Information sourced from the clinic's website as of July 11, 2026.
More primary care clinics in River Falls
Allina Health operates a medical network across Minnesota and western Wisconsin, including River Falls, WI. They provide a broad range of care through 90+ clinics, 12 hospitals, and various specialty services. The River Falls area is part of their regional care system, with facilities and services coordinated under the Allina Health network. If you’re looking for a specific River Falls clinic location or services (e.g., primary care, specialty care, urgent care), you may want to visit Allina Health’s website or contact their River Falls facilities directly for the exact address, hours, and providers.
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