GTOC: Home
Ophthalmology • Traverse City, MI • Since 1946
About
GTOC (Grand Traverse Ophthalmology Clinic, P.C.) is a private medical practice in Traverse City, MI, providing comprehensive eye care since 1946. Services include medical and surgical eye care, contact lenses, medical skin care, and optical education. The clinic operates 5 offices across northern Michigan with eight ophthalmologists and six optometrists. Key details: founded 1946, headquarters in Traverse City, phone (231) 947-6246, revenue around $9.3M, and online payment/gift certificates available. Offices include Traverse City (5 locations), Petoskey, and Sault Ste. Marie.
Clinic Type
Ophthalmology
Address
929 BUSINESS PARK DR, Traverse City, Michigan 49686, us
Phone
+1-231-947-6246
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Opening Hours
Not published — contact the clinic to confirm hours.
Website
Services Offered
Team
Insurance & Payment
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Online payment, In-person payment
Languages Spoken
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Photos
What Patients Say
Overall sentiment across review platforms: mixed
- Apple Maps: 2.9/5 stars
- Yelp (Traverse City location): 2.5/5 stars (approximate) (18 reviews)
Patients praise
- Appreciation for efficient and professional office management
- Positive experiences with specific physicians described as caring and knowledgeable
- Praise for helpful administrative or support staff members
Common complaints
- Perception of an assembly-line or high-volume environment ("herding cattle")
- Complaints regarding rude, condescending, or abrupt physician behavior
- Frustration with long wait times in waiting and exam rooms
- Billing and insurance disputes, specifically regarding elective procedures and out-of-pocket costs
- Dissatisfaction with customer service and staff communication failures
"Sort of like an optical care processing factory. Set up for all optical needs but you feel like you're in an assembly line. No real personal asistance or explanation of procedures."
— Yelp review cited via MapQuest"This office has resorted to herding cattle. Very long wait in the waiting room and in the exam room waiting for the Dr. I am seriously thinking of finding a new office after many years with them."
— Apple Maps review"I've heard of doctors doing things for money rather than health, but I never thought I'd see one try that with me. I did not have the surgery with them."
— OpenGovNY review/complaintSynthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].
In the News
- Sault Ste. Marie eye clinic closure affects local care — Sep 6, 2025
- GTOC signs 5-year US defense deal for aerospace glass conformal antennas — Jan 5, 2026
- G-Tech Optoelectronics develops aerospace-grade glass conformal antenna with US defense partner — Nov 11, 2025
- G-Tech Optoelectronics ventures into military drones with Firestorm Labs, Aerkomm — Jan 27, 2026
- Invesco Ltd. Continues to Expand Active Fixed Income Line-Up to Meet Investor Needs | MarketScreener UK — Jul 23, 2025
Information sourced from the clinic's website as of July 11, 2026.
More ophthalmology clinics in Traverse City
Summary: CEDAR RUN EYE CENTER (Traverse City Eye Center) is an ophthalmology and optometry provider serving the Traverse City area since 1996. They operate four offices in Traverse City, MI, with the headquarters at 3830 West Front Street. The center offers a full spectrum of ophthalmology and optometric services aimed at improving quality of life. Key details: private medical practice, annual revenue about $10.2M, 1 employee listed, contact numbers include 231-935-8101 and 231-929-3888, and emails fd@tceye.net. Website: cedarruneyecenter.com. Aliases include Traverse City Eye Consultants. If you’re seeking an eye doctor or ophthalmologist in Traverse City, this center is one of the local options.
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