West Front Primary Care | Family Practice Physicians | Traverse City ...
Primary Care • Traverse City, MI
About
West Front Primary Care (West Front Primary Care, PLLC) is a Traverse City–based group of family practice physicians focused on friendly, team-based care that aims to improve overall family health. Key details: - Location: Headquartered in Traverse City, MI with 4 offices in the area (all listed on West Front St). - Services: Family practice, primary and urgent care, wellness/fitness services, diabetes care, and telehealth options. - Model: Accessible, on-time care emphasizing personalized, comprehensive health management for individuals and families. - Contact: Main phone 231-935-8930; website westfrontprimarycare.com - Size: Approximately 11 employees; annual revenue about $16 million. - Online presence: Monthly visits ~3,800 with low bounce rate; strong growth in traffic; US-focused. - Reputation: Employer rating 5.0/5.0 from available review, with positive notes on work-life balance and culture. If you’re seeking a Traverse City family practice for comprehensive, accessible care (including telehealth options), West Front Primary Care is a local option to consider.
Clinic Type
Primary Care
Address
Traverse City, MI
Phone
(231) 935-8930
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Opening Hours
The Same Day Care clinic is open 5:00pm to 8:00pm Monday through Thursday. Appointments are still required. Hours subject to change.
Telehealth
Telehealth option available
Emergency Care
Out-patient care for minor injuries; emergency room not required
Services Offered
Technology & Equipment
Team
Insurance & Payment
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Languages Spoken
FAQs
Same Day Care availability?
Yes. Same day care is available; we reserve resources to take care of urgent needs and hours are 5PM–8PM Mon-Thur for Same Day Care.
How to schedule appointments?
Appointments may be arranged by calling the office at (231) 935-8930.
Portal access for current patients?
Current patients can access our portal for streamlined communication, digital access to lab results and medical information, and online check-in.
Telehealth availability?
Telehealth option is available; more information may be obtained by calling (231) 935-8930.
What is the telehealth partner?
WFPC has partnered with Phreesia to assist registration and check-in.
What services are offered in-house?
Same Day Care, telehealth, immunization schedules, online pre-registration/check-in, and pediatric/adult family practice services.
Is new patient acceptance open?
Yes, we are currently accepting new patients.
Social Media
Photos
What Patients Say
Overall sentiment across review platforms: mixed
- WebMD Care (Dr. Kari Young): 4.5 out of 5 stars (based on 2 ratings) (2 ratings)
- WebMD Care (Dr. Tobin Fraser): 4.0 out of 5 stars (based on 5 ratings) (5 ratings)
Patients praise
- highly recommended for family care
- praised for holistic and investigative approach to medicine
- valued for accessibility and billing transparency
- seen as a reliable option for new local residents
Common complaints
- reports of long wait times
- isolated negative feedback regarding physician bedside manner and approach to care for specific patient demographics
"I am very satisfied with West Front Primary Care. I appreciate the upfront approach and accessibility of billing, the patient portal, ..."
— Facebook Review"Boomer stuck in his old ways. If you are a young female, stay far away from Tobin J Fraser. If you are pregnant or family planning, PLEASE look elsewhere."
— WebMD Care Review (2025)Synthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].
In the News
- Greater Accessibility to Behavior Health & Psychiatrist | West Front Primary Care — Nov 18, 2025
- Amy Strasser — Jun 26, 2026
- Dr. Brian A. Lishawa, MD - Internal Medicine Physician in Traverse City, MI — May 14, 2026
- Presleigh Yovich, NP - Nurse Practitioner in Traverse City, MI — May 14, 2026
- Jacob W. Fishbaugh, PA - Physician Assistant in Traverse City, MI — May 14, 2026
Information sourced from the clinic's website as of July 11, 2026.
More primary care clinics in Traverse City
Munson Healthcare is a nonprofit hospital and health care system based in Traverse City, Michigan, serving northern Michigan. Key details: - Focus: Primary care and broader hospital/medical services across two U.S. offices (HQ in Traverse City, MI). - Scale: About 2,169 employees (up ~6% YoY). - Founded: 1915; Industry: Hospitals and Health Care; NAICS 62, 621; SIC 80, 806. - Services: Primary care and other medical services through a regional network, with a stated emphasis on expanding access to local care (including psychiatry initiatives in northern Michigan). - Contact: Main phone 231-935-5000 / 231-935-0951; website munsonhealthcare.org. - Presence: 2 U.S. offices (Traverse City area). LinkedIn reach with ongoing activity. If you’re looking for primary care options in northern Michigan around Traverse City, Munson Healthcare is the regional nonprofit system to consider, with multiple primary care providers and connections to specialty services within the Munson network.
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