Meriter - Fitchburg Clinic - UnityPoint Health
Pediatrics • Fitchburg, WI • Since 1898
About
Meriter – Fitchburg Clinic (UnityPoint Health Fitchburg) is a primary care clinic within UnityPoint Health Meriter, part of the Madison-based nonprofit health system. The Meriter network offers primary and specialty care, virtual care options, and is known for high-quality patient experience. Fitchburg Clinic is one of several Meriter primary care locations (along with DeForest-Windsor, McKee, Middleton, Monona, Stoughton, and West Washington). The organization employs about 1,100 people, has a long history (founded in 1898), and operates under the UnityPoint Health umbrella with partnerships (e.g., UW Health) to serve patients in Madison, Wisconsin, and surrounding areas.
Clinic Type
Pediatrics
Address
Fitchburg Clinic, UnityPoint Health – Meriter
Phone
417-6288
UPH_CentralIAPrivacyOfficer@unitypoint.org
Opening Hours
Mon-Fri 7:15 AM–5:00 PM; Sat Closed; Sun Closed
Emergency Care
Emergency Department open 24/7 for severe or life-threatening conditions
Services Offered
Team
Insurance & Payment
—
Languages Spoken
FAQs
What services are provided at this clinic?
Pediatrics, Family Medicine, Primary Care, same-day appointments may be available.
What type of appointments do you offer at this location?
Primary Care, Urgent Care, Virtual Care, Emergency Care.
What is Primary Care?
Primary Care encompasses the comprehensive treatment of a number of diseases in symptoms and specialties including pediatrics, internal medicine and family medicine.
Are same-day appointments available?
Same-day appointments may be available. Call your clinic or log in to MyUnityPoint to schedule.
Is urgent care available at this location?
Yes. Urgent Care is available at UnityPoint Health – Meriter - Weekend After-Hours Clinic from 8 a.m. - 4 p.m. on Saturdays and Sundays.
Where can I schedule or modify an appointment?
Call your clinic or log in to MyUnityPoint to schedule with your provider or a member of their care team.
What if I have chest pain or shortness of breath?
Please go to the Emergency Department or call 911 immediately.
Is there virtual urgent care available?
Meriter patients can use virtual urgent care through UW Health's Care Anywhere for easy, quick access to care.
Are flu shots, physicals or sports physicals offered at every urgent care location?
Flu shots, physicals and/or sports physicals are not offered at every urgent care location.
Social Media
Photos
What Patients Say
Overall sentiment across review platforms: mixed
- Birdeye/Google: 3.3 out of 5 stars (28 reviews (via Birdeye/Google))
Patients praise
- Welcoming and professional atmosphere for some patients
- Positive interactions with certain medical staff members
Common complaints
- Billing issues and unexpected charges for office visits or labs
- Reports of rude or unprofessional receptionist/administrative staff interactions
- Difficulties in getting doctors to respond to messages or follow up on requests
- Perceived lack of attentiveness from certain healthcare providers
"She was then charged without being told for an “office visit” that was “outside the bounds of a normal physical” which she has to pay out of pocket. To charge someone for a brief talk when she was not treated for anything is ridiculous."
— Birdeye Review"The receptionist was rude on the phone... I get to the appointment and the receptionist was also rude and standoffish in person... Dr. Wilson is a nice man, however his attention to the needs and convenience of his patients is poor, and his staff is the complete opposite of kind and welcoming."
— uscompanies.net ReviewSynthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].
In the News
- UW Health, UnityPoint Health break ground on new Fitchburg rehabilitation hospital | News | channel3000.com — Oct 30, 2025
- New UW Health, UnityPoint Health – Meriter and Lifepoint Rehabilitation hospital breaks ground in Fitchburg — Oct 30, 2025
- UW Health, UnityPoint Health – Meriter and Lifepoint Rehabilitation: Break ground on new rehabilitation hospital in Fitchburg | WisBusiness — Oct 30, 2025
- UW Health, UnityPoint Health – Meriter and Lifepoint Rehabilitation: Break ground on new rehabilitation hospital in Fitchburg - WisPolitics — Oct 30, 2025
- $45 million rehabilitation hospital coming to Fitchburg — Oct 31, 2025
Information sourced from the clinic's website as of July 11, 2026.
More pediatrics clinics in Fitchburg
Pediatrics West is a private, independent pediatric practice offering comprehensive primary care for patients from birth through college. It operates 6 offices across Massachusetts (including Fitchburg as part of the Groton/Fitchburg area) and is headquartered in Westford. Services include well visits, immunizations, developmental screenings, vision testing, sick visits, lactation consulting, allergy & asthma care, sleep and ADHD-related services, athletic injuries, acne management, and preventive gynecological care (including contraception and STI testing). The practice emphasizes high-quality primary care with a multi-location footprint and recently highlighted patient experience recognition for the Fitchburg office. Contact for Fitchburg location and appointments via the main office lines.
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