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Clinic Type

OB-GYN

Address

1751 Veterans Dr. Suite 205B Florence, AL 35630; 1751 Veterans Dr. Suite 205A Florence, AL 35630; 2407 Helton Drive Florence, AL 35630

Phone

+12567670081

Email

bholloway@shoalshospital.com

Opening Hours

Not published — contact the clinic to confirm hours.

Services Offered

  • Obstetrics
  • Gynecology
  • OBGYN services
  • Prenatal care
  • Gynecologic surgery
  • Infertility evaluation and treatment
  • Laparoscopic surgery
  • 3D Mammograms
  • Mammograms
  • In office ultrasound
  • In office bone densitometry
  • Pediatric and adolescent gynecology
  • Abnormal pap smears
  • Birth control/family planning
  • Menopause and hormonal management
  • High risk pregnancy care
  • Pelvic pain evaluation and treatment
  • Bladder/incontinence treatment
  • Sterilization procedures
  • Endometrial ablation

Technology & Equipment

  • Ultrasound
  • 3D Mammography
  • Laparoscopic surgery
  • In-office bone densitometry
  • Endometrial ablation

Team

  • North Alabama OBGYN, null — Locations/Departments
  • Brent J. Hurd, DO, DO — Provider
  • Jacqueline Grace Ray, Nurse Practitioner — NP

Insurance & Payment

Insurance, Self-pay, Medicare, Medicaid

Languages Spoken

  • English

Pricing

  • Pricing information not publicly listed on page

Current Offers

New Patient Offer — null

FAQs

What services are offered by Obstetrics & Gynecology (OBGYN)?

Prenatal care, high risk pregnancy, pelvic pain evaluation, minimally invasive surgery, bladder/incontinence treatment, birth control/family planning, infertility evaluation and treatment, laparoscopic surgery, menopause/hormonal balance, mammograms and in-office ultrasound, gynecological surgery, pediatric/adolescent gynecology, abnormal Pap smears, bone densitometry testing, sterilization, endometrial ablation, 3D mammograms.

Photos

What Patients Say

Overall sentiment across review platforms: mixed

  • Birdeye (North Alabama OBGYN): 4.3/5 (86)
  • Birdeye (North Alabama Shoals OBGYN): 4.8/5 (31)

Patients praise

  • Compassionate and attentive bedside manner of certain doctors and nurses
  • Providers who listen to and validate patient concerns
  • Efficiency in specific surgical or diagnostic procedures
  • Effective postpartum care experiences

Common complaints

  • Billing and insurance communication issues
  • Long wait times for appointments
  • Reports of perceived unprofessionalism or rudeness by specific staff members

"I have been lied to 3 times about them sending me a check... dont go here!!!"

Birdeye (North Alabama OBGYN review)

"Had a C-section Monday by Dr Jones , she was very thorough about what she was going to do and always asked if I had any questions or concerns... I would definitely recommend North Alabama obgyn."

Birdeye (North Alabama OBGYN review)

"For 20 years I’ve been dealing with pain... After one visit... I felt heard & honestly like a weight had been lifted off of me."

Healthgrades (North Alabama OB/GYN review)

Synthesized from public review platforms as of Jul 10, 2026 — sources: [1][2][3][4].

Information sourced from the clinic's website as of July 10, 2026.

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Florence, AL·OB-GYN

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Florence, AL·OB-GYN

Summary: North Alabama Medical Center (NAMC) in Florence, AL, is a regional hospital with 263 beds and more than 200 physicians across 42+ specialties. The center offers comprehensive services including an open heart surgery site, women’s and children’s services, imaging, neurology, and rehabilitation. NAMC operates a 24/7 cardiology team and is designated a Primary Stroke Center of Excellence. The hospital includes a dedicated childbirth/women’s and children’s unit, aligning with its >200 physicians on staff and wide range of maternal/child health services. NAMC is headquartered in Florence with multiple Alabama locations and is known for its patient-centered care in the Florence area.

VerifiedOnline bookingEmergency careSince 2018

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