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About

Scarbrough Family Eyecare is a private optometry practice serving Traverse City and Beulah, MI, with three offices and a focus on comprehensive eye health. Founded in 1998, the practice offers glaucoma management, cataracts co-management, dry eye treatment, conjunctivitis care, diabetes-related eye disease management, macular degeneration, contact lens fittings, eye exams, sunglasses and eyewear. The team includes Doctors Ed Scarbrough, Dennis Pace, and Greg Noah, supported by a small staff. They use the Compulink system and see primarily patients in the United States (with some traffic from Canada). Main contact numbers: (231) 882-5542 and (231) 947-8667.

Clinic Type

Optometry

Address

Beulah and Traverse City, Michigan

Phone

(231) 947-8667; tel:(231) 882-5542

Email

Opening Hours

Not published — contact the clinic to confirm hours.

Services Offered

  • Optometry
  • Eye exams
  • Contact lenses
  • Dry eye treatment
  • Pediatric eye exams
  • Glaucoma management
  • Cataract/co-management
  • Macular degeneration
  • Diabetic eye disease
  • Eyeglasses
  • Sunglasses
  • Designer frames
  • Orthokeratology (if mentioned)
  • Ocular surface disease management

Team

  • Edward Scarbrough, Optometrist — OD (Dr. Ed)
  • Christopher Reed, Optometrist — OD
  • Michael Skipski, Optometrist — OD

Insurance & Payment

Languages Spoken

Current Offers

New patient information

Photos

What Patients Say

Overall sentiment across review platforms: positive

  • Facebook: 100% recommend (based on 42 reviews) (42 reviews)
  • Yelp (Beulah location): 3.0 stars (2 reviews)

Patients praise

  • Friendly staff
  • Professional service
  • Comprehensive exams and modern technology
  • Good selection of eyewear

Common complaints

  • Limited number of public reviews for some locations

"Great people. Great service. Explain your care to you. Good prices and they take Hagerty eye insurance! A great experience!"

Yelp user review

"Dr. Scarbrough has the latest technology and eye exams are very thorough. Office crew is welcoming and helpful. Highly recommend!"

Testimonial on company website

Synthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].

Information sourced from the clinic's website as of July 11, 2026.

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Traverse Vision is a private medical practice based in Traverse City, Michigan, with 2 U.S. offices at 336 W Front St. The company focuses on eye care/optometry and currently has 1 employee, reflecting rapid YoY growth. Key web metrics show 1,134 monthly visits with a very low bounce rate (0.9%), indicating focused user traffic, and all traffic coming from the United States. The firm maintains a LinkedIn presence and links to multiple local health providers, with Alumni connections to Children's Eye Care, PC. Available contact: (231) 941-5440.

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