Traverse Vision
Optometry • Interlochen, MI
About
Traverse Vision is a private medical practice based in Traverse City, Michigan, with 2 U.S. offices at 336 W Front St. The company focuses on eye care/optometry and currently has 1 employee, reflecting rapid YoY growth. Key web metrics show 1,134 monthly visits with a very low bounce rate (0.9%), indicating focused user traffic, and all traffic coming from the United States. The firm maintains a LinkedIn presence and links to multiple local health providers, with Alumni connections to Children's Eye Care, PC. Available contact: (231) 941-5440.
Clinic Type
Optometry (multi-location group)
Address
Downtown Traverse City: 336 W. Front St., Traverse City, MI 49684; Midland: 405 E. Wackerly St., Midland, MI 48642; Mt. Pleasant: Indian Hills Plaza 4164 E. Bluegrass Rd., Mt. Pleasant, MI 48858
Phone
+1 231-941-5440
traversevision@nicholsoptical.net
Opening Hours
Not published — contact the clinic to confirm hours.
Website
Services Offered
Team
Insurance & Payment
—
Languages Spoken
FAQs
Make an Appointment Today
For eye exams, contact lens and eyeglass fitting, treatment of eye injuries or infection, or to get prescription sunglasses, contact us to make an appointment!
Social Media
Photos
What Patients Say
Overall sentiment across review platforms: mixed
- Yelp/MapQuest: 3.0 (on Yelp via MapQuest) (2 reviews (on Yelp))
- Healthgrades: 5.0 (for Dr. David Cannon) (1 review (on Healthgrades))
Patients praise
- Friendly and helpful staff in specific instances
- Efficient service and quick availability of products like contact lenses and lenses in stock
- Positive experiences with frame adjustments and repairs
- High satisfaction with specific optometrists, such as Dr. Jennifer Henbest
Common complaints
- Poor customer service and lack of staff attentiveness
- Scheduling errors and appointment mismanagement
- Concerns regarding billing transparency and surprise costs for additional tests
- Difficulties with product accuracy and follow-up care for contact lenses
"Dr. Jennifer Henbest is an outstanding optometrist. I highly recommend Dr. Henbest and the team at Traverse Vision, Traverse City, MI."
— Patient review on MapQuest"They ordered the wrong replacement glasses for me then tryed the gaslighting on me.. they insisted they were the identical glasses and they absolutely are not."
— Patient review on Loc8NearMe"Go elsewhere! Terrible treatment and follow-up care. My son was fitted with contacts that never fit properly and they never remedied the situation."
— Patient review on Yelp via MapQuestSynthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].
In the News
- TRAVERSE VISION - Updated July 2026 - Optometrists - Yelp — Jul 4, 2026
- Dr. Julie Slough Runstrom, OD - Optometrist in Traverse City, MI — May 14, 2026
- Blog - Eye Doctor Traverse City — Oct 17, 2025
- THE BEST 10 OPTOMETRISTS IN TRAVERSE CITY, MI - Yelp — Jul 8, 2026
- Staff | Excel Vision Institute — Oct 13, 2025
Information sourced from the clinic's website as of July 11, 2026.
More optometry clinics in Interlochen
Good Eyes Optical is an optometry clinic in Interlochen, Michigan that provides eye exams and optometrist services. Located at 2720 J Maddy Parkway, the clinic specializes in vision care and eye examinations.
Scarbrough Family Eyecare is a private optometry practice serving Traverse City and Beulah, MI, with three offices and a focus on comprehensive eye health. Founded in 1998, the practice offers glaucoma management, cataracts co-management, dry eye treatment, conjunctivitis care, diabetes-related eye disease management, macular degeneration, contact lens fittings, eye exams, sunglasses and eyewear. The team includes Doctors Ed Scarbrough, Dennis Pace, and Greg Noah, supported by a small staff. They use the Compulink system and see primarily patients in the United States (with some traffic from Canada). Main contact numbers: (231) 882-5542 and (231) 947-8667.
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