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About

Rochester Regional Health (RRH) is a nonprofit, integrated health system serving Western New York, the Finger Lakes, and beyond. Formed in 2014 from the merger of Rochester General Health System and Unity Health System, with the St. Lawrence Health System joining in 2021, RRH operates 9 hospitals, ElderONE/PCP programs, home health, outpatient labs, rehabilitation, surgical centers, skilled nursing and assisted living facilities, a health careers college, and ACM Global Laboratories (global clinical trials). The system employs about 19,400 staff (plus 2,100 medical providers, 3,900 nurses) and serves extensive communities across its region. Rochester General Hospital is a flagship facility known for a high-volume ER. RRH also partners with Roswell Park and Rochester Institute of Technology, and operates a global laboratory subsidiary in 65 countries. Headquarters: Rochester, NY. Key contact: main phone lines and website rochesterregional.org.

Clinic Type

Family Medicine

Address

100 S Kings Hwy, Rochester, New York 14617, US

Phone

//5859221001

Email

parking@rochesterregional.org

Opening Hours

Not published — contact the clinic to confirm hours.

Services Offered

  • Family Medicine
  • Primary Care
  • Well-child visits
  • Vaccinations and immunizations
  • Chronic disease management
  • Mental health assessments
  • Medication prescription and management
  • Specialist referrals
  • Preventive care
  • Routine check-ups
  • Sick visits
  • Acute illness and injury treatment
  • Walk-in urgent care
  • Virtual urgent care
  • PCMH - Patient-Centered Medical Home

Insurance & Payment

Languages Spoken

Photos

What Patients Say

Overall sentiment across review platforms: mixed

  • Birdeye (Clinton Family Medicine): 2.4 out of 5 stars (30 reviews)
  • Google (RRH Family Medicine at RIT): 3.6 out of 5 stars (10 reviews)
  • Healthgrades (Dr. Mark Sarnov): 4.9 out of 5 stars (22 ratings)
  • Yelp (Rochester Regional Health): 2.5 out of 5 stars (74 reviews)

Patients praise

  • Physicians are often described as caring, thorough, and good listeners
  • Some patients feel they receive high-quality, unhurried care during appointments
  • Helpful and friendly nursing and clinical support staff in certain locations

Common complaints

  • Difficulties scheduling appointments and long wait times
  • Rudeness or poor customer service from front-desk and administrative staff
  • Billing errors and difficulties resolving administrative or insurance-related issues
  • Inconsistent communication and lack of follow-up regarding requests

"Dr. Wilcox takes the time to listen before jumping to a diagnosis. Making an appointment is very easy and often can be accommodated that same day."

Review for Rochester Regional Family Medicine at RIT

"SOME OF THE PEOPLE THAT ANSWER THE PHONE ARE VERY RUDE... BUT I HAVE BEEN LEFT ON THE PHONE ON HOLD FOREVER I HAVE HAD LAPSES IN HAVING MY REFILLS ON MEDICATION."

Review for Clinton Family Medicine

"Dr. Sarnov is a patient man who always takes the time with me that I need. I never feel rushed or hurried."

Review for Dr. Mark Sarnov

Synthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].

Information sourced from the clinic's website as of July 11, 2026.

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