Santa Cruz Optometric Center: Family-Focused Eye Doctors
Optometry • Santa Cruz, CA
About
Santa Cruz Optometric Center is a family-focused eye care practice in Santa Cruz, CA (with a second office in Aptos). Established in 1953, the clinic provides comprehensive eye exams, contact lens services, and full eye care for individuals, families, and children. Key details: locally headquartered in Santa Cruz, 2 office locations (Santa Cruz and Aptos), phone 831-426-1050, services include eye exams and complete eye care. Website: santacruzoptometric.com.
Clinic Type
Optometry
Address
904 Cedar St, Santa Cruz, CA 95060
Phone
831-426-1050
partnership@totalvisionllc.com
Opening Hours
Monday–Friday 9:00 AM – 5:00 PM; Saturday Closed; Sunday Closed
Telehealth
Not specified
Emergency Care
Emergency eye care
Services Offered
Technology & Equipment
Insurance & Payment
Details on insurance are available on Insurance Information page
Total Vision, In-house payment information via Instamed link, Pay Instamed totalvision, Insurance information page linked, CareCredit, total vision/insurance payments as listed on payment information page, Instamed
Languages Spoken
Current Offers
New patient offers
FAQs
What services are offered for children?
Children’s eye exams and related services.
Do you offer myopia control?
Yes, including MiSight 1 Day contact lenses as part of Total Myopia program.
What services does Santa Cruz Optometric Center offer?
Eye exams, contact lens exams and fittings, diabetic eye exams, pediatric and adult/senior exams, specialty eye care including dry eye therapy, LASIK consults, and emergency eye care.
Awards & Accreditations
Social Media
Photos
What Patients Say
Overall sentiment across review platforms: mixed
- Yelp, MapQuest, Yahoo Local, UniLocal: Approximately 3.5 to 4 out of 5 stars across multiple platforms (Varies by platform (e.g., 34-36 reviews on major sites))
Patients praise
- Knowledgeable and skilled optometrists, with specific praise for Dr. Jacob Shahidi and Dr. Scott Daly
- Comprehensive eye exams and thorough diagnostic testing
- Professional and friendly clinical service when directly interacting with doctors
- Convenient emergency and urgent eye care availability
Common complaints
- Issues with insurance coverage and transparency, particularly regarding VSP and Medicare Advantage
- Occasional dissatisfaction with administrative staff and communication during the appointment scheduling process
- Reports of misdiagnosis in isolated instances
"This office is amazing Dr shahiti is very knowledgeable and has went above and beyond to help my 7 year old son with his severe astigmatism."
— Yelp reviewer (Crystal J.)"Don’t go here if you’re on Medicare or have HMO insurance unless you’re prepared to pay your whole bill yourself."
— UniLocal reviewer"This used to be a great practice. However, as a long-time patient, I was surprised to walk into the front office recently to be told minutes before my appointment they no longer accept VSP and..."
— Yelp reviewer (A J.)Synthesized from public review platforms as of Jul 10, 2026 — sources: [1][2][3][4].
In the News
- Dr. Teresa Wu, OD - Optometrist in Los Gatos, CA — Jun 11, 2026
- Family Vision Insurance Plans | River Oaks Family Optometry — Nov 26, 2025
- Dr. Shirley F. Quicho, OD - Optometrist in San Jose, CA — Jun 11, 2026
- Use Your 2026 Vision Benefits | Family Eye Center Optometry Belmont, CA — Jan 12, 2026
- Stellest Lenses for Myopia Control | River Oaks Family Optometry — Jan 27, 2026
Information sourced from the clinic's website as of July 10, 2026.
More optometry clinics in Santa Cruz
Midtown Optometry in Santa Cruz offers comprehensive eye care, including eye exams, myopia control, contact lenses, and LASIK consultations. The practice emphasizes sports vision and computer-related eye strain, with a patient-focused approach and minimal wait times. Located at 550 Water Street, they serve both children and adults and operate four offices across the U.S. The clinic is privately owned, founded in 2015, and led by Clinic Director Craig Fellers. Key details: 2 employees, about $19.5M annual revenue, high online engagement, and services spanning eyewear, eye health, and vision therapy.
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