Your Optometrist in Santa Cruz —Midtown Optometry
Optometry • Santa Cruz, CA • Since 2015
About
Midtown Optometry in Santa Cruz offers comprehensive eye care, including eye exams, myopia control, contact lenses, and LASIK consultations. The practice emphasizes sports vision and computer-related eye strain, with a patient-focused approach and minimal wait times. Located at 550 Water Street, they serve both children and adults and operate four offices across the U.S. The clinic is privately owned, founded in 2015, and led by Clinic Director Craig Fellers. Key details: 2 employees, about $19.5M annual revenue, high online engagement, and services spanning eyewear, eye health, and vision therapy.
Clinic Type
Optometry
Address
550 Water Street, Santa Cruz, California
Phone
831-426-7172
MidtownEyeDoc@gmail.com
Opening Hours
Not published — contact the clinic to confirm hours.
Website
Services Offered
Team
Insurance & Payment
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Languages Spoken
Social Media
Photos
What Patients Say
Overall sentiment across review platforms: positive
- Yelp, MapQuest, BestProsInTown, Facebook: Generally high ratings across platforms, with Yelp showing 109 reviews and BestProsInTown citing 113 reviews (Over 100 reviews reported across primary platforms)
Patients praise
- friendly and professional medical staff and optometrists (e.g., Dr. Fellers, Dr. Burns)
- welcoming and modern office environment
- helpful assistance with frame selection and style advice
- thorough examinations and attention to detail for specialty needs like dry eye
- welcoming amenities such as complimentary coffee for patients
Common complaints
- reports of high-pressure sales tactics for contacts, eyeglasses, and solutions
- occasional experiences of poor customer service from optical shop staff
- some patients felt rushed or treated like a source of revenue rather than a patient
- isolated complaints regarding lack of follow-up instructions after medical procedures like pupil dilation
"Not only was I greeted with such a friendly smile but they serve Verve Coffee to each patient. Highly recommend Dr. Fellers who is very kind and professional."
— Yelp User Review"I felt like I was part of an infomercial. I was urged to buy different, more expensive contact lenses, buy eyeglasses, and/or buy different contact lens solution. I resented being treated like a walking wallet, and dislike the "hard sell" by the staff in this office."
— Unilocal Patient ReviewSynthesized from public review platforms as of Jul 10, 2026 — sources: [1][2][3][4].
In the News
- Midtown Optometry - Myopia Control Stellest Lens — Mar 12, 2026
- Dr. Teresa Wu, OD - Optometrist in Los Gatos, CA — Jun 11, 2026
- Katrina Santos — Jun 2, 2026
- Teachers Make Glasses for Children Using 3D Printing and Recyclable Materials — Apr 15, 2026
Information sourced from the clinic's website as of July 10, 2026.
More optometry clinics in Santa Cruz
Santa Cruz Optometric Center is a family-focused eye care practice in Santa Cruz, CA (with a second office in Aptos). Established in 1953, the clinic provides comprehensive eye exams, contact lens services, and full eye care for individuals, families, and children. Key details: locally headquartered in Santa Cruz, 2 office locations (Santa Cruz and Aptos), phone 831-426-1050, services include eye exams and complete eye care. Website: santacruzoptometric.com.
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