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Clinic Type

Optometry

Address

406 Dallas Ave, Selma, AL 36701-5746

Phone

+13348782020

Email

Opening Hours

Not published — contact the clinic to confirm hours.

Services Offered

  • complete eye exams
  • eye exams
  • eye care
  • eye care/faq
  • glaucoma testing
  • pre- and post-operative care
  • contact lenses
  • glasses
  • prescription updates
  • management of eye conditions
  • advanced diagnostic techniques
  • eye and vision exams deep-dive

Team

  • Dr. Ashley Williams, OD — Optometrist

Insurance & Payment

Languages Spoken

  • English

FAQs

What services are offered at Preferred Eye Care?

Complete eye exams, management of eye conditions, prescription updates for eyeglasses or contact lenses, glaucoma testing, and pre- and post-operative care.

Social Media

Photos

What Patients Say

Overall sentiment across review platforms: positive

  • Birdeye: 4.2 out of 5 stars (13 reviews)

Patients praise

  • Exceptional patient care
  • Attentive and thorough doctors
  • Polite and wonderful staff
  • Beautiful and clean office environment
  • Great selection of frames

Common complaints

  • The negative themes identified in search results relate to the employer's workplace environment and management in a different location (Kokomo, IN) rather than patient care in Alabama.

"I HATE getting my eyes checked!!! But despite that, Dr Ashley Williams and her wonderful staff took such good care of me today! Beautiful Office, Great selection of frames."

Preferred Eye Care Testimonials page

"Fabulous appointment at Preferred Eye care today!! Beautiful office, polite staff and Dr Williams was attentive and thorough!"

Preferred Eye Care Testimonials page

Synthesized from public review platforms as of Jul 10, 2026 — sources: [1][2][3][4].

Information sourced from the clinic's website as of July 10, 2026.

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Selma, AL·Optometry

Primary Eyecare Center LLC is a small optometry practice based in Selma, Alabama. It operates from two offices on 801 Dallas Ave, Selma, AL 36701. The company provides eyecare services such as eye and vision exams and contact lens exams. It lists 1 employee, specializes in medical eye care, and appears to have a modest online presence (roughly 99 monthly visits with a high bounce rate). Contact: (334) 874-7024. Aliases include Primary Eyecare Center LLC and Primary Eyecare Center.

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Selma, AL·Optometry

InVision Ophthalmology is a private medical practice offering ophthalmology services with a luxury eye care experience, including options like migraine glasses. Based in Birmingham, AL, the company operates multiple Alabama offices (including locations in Birmingham) but does not list a Selma, AL office among its current locations. If you’re seeking InVision Ophthalmology in Selma, they don’t appear to have a Selma-specific office on their site. Current Alabama offices are in Birmingham (multiple addresses) and Vestavia Hills, Inverness, Northport, and Selma is not listed as a current location. For accurate, up-to-date information or to confirm if a Selma location exists, contact their office at 1-205-374-9312 or visit invisioneyemd.com.

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