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About

Primary Eyecare Center LLC is a small optometry practice based in Selma, Alabama. It operates from two offices on 801 Dallas Ave, Selma, AL 36701. The company provides eyecare services such as eye and vision exams and contact lens exams. It lists 1 employee, specializes in medical eye care, and appears to have a modest online presence (roughly 99 monthly visits with a high bounce rate). Contact: (334) 874-7024. Aliases include Primary Eyecare Center LLC and Primary Eyecare Center.

Clinic Type

Optometry

Address

Selma, AL

Phone

(334) 874-7024

Email

psummerlin7@aol.com

Opening Hours

8:00 am-5:00 pm

Services Offered

  • complete eye exams
  • contact lenses
  • glasses
  • glaucoma testing
  • pre- and post-operative care
  • vision financing options
  • insurance coordination
  • eye emergencies
  • online appointment scheduling
  • eye and vision exams
  • optical coherence tomography
  • retinal imaging
  • sports vision
  • sunglasses
  • diabetic eye exams
  • eye care services (general)
  • computer vision treatment
  • contact lens exams
  • ophthalmic services

Technology & Equipment

  • optos retinal imaging
  • optical coherence tomography
  • diopsys ergvEP (per extras)

Team

  • Dr. Kristina Summerlin Lovinggood, D.O. (implied OD from optometry training) — Optometrist

Insurance & Payment

financing options, vision insurance accepted

Financing: vision financing options

Languages Spoken

  • English

FAQs

New Patients receive 15% OFF Second Pair of Complete Glasses!

Promotional offer mentioned on the site; not a formal FAQ question with answer.

Photos

What Patients Say

Overall sentiment across review platforms: positive

  • Birdeye: 4.9 out of 5 stars (157 reviews)

Patients praise

  • Knowledgeable staff
  • Thorough explanations during eye exams
  • Patient satisfaction with Dr. Lovinggood
  • High average star rating

Common complaints

  • Not BBB Accredited business

"Patients consistently praise the knowledgeable staff and Dr. Lovinggood for their thorough explanations during eye exams."

wheree.com

Synthesized from public review platforms as of Jul 10, 2026 — sources: [1][2][3][4].

Information sourced from the clinic's website as of July 10, 2026.

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InVision Ophthalmology is a private medical practice offering ophthalmology services with a luxury eye care experience, including options like migraine glasses. Based in Birmingham, AL, the company operates multiple Alabama offices (including locations in Birmingham) but does not list a Selma, AL office among its current locations. If you’re seeking InVision Ophthalmology in Selma, they don’t appear to have a Selma-specific office on their site. Current Alabama offices are in Birmingham (multiple addresses) and Vestavia Hills, Inverness, Northport, and Selma is not listed as a current location. For accurate, up-to-date information or to confirm if a Selma location exists, contact their office at 1-205-374-9312 or visit invisioneyemd.com.

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